You Used to Call Me Marie… is a theatre production by Savage Society and the National Arts Centre that traces a Métis love story across generations, exploring identity, resilience, and connection to land. I led the digital campaign design, creating visuals that honoured the playwright’s Métis heritage and stood out in a saturated digital space.

The goal was to create a design that felt both authentic and contemporary. Building on the production illustrations by Métis artist Carly Nabess, I developed a visual language that paired these elements with a modern, elegant, and organic typeface reflecting the play’s love story and emotional depth. The paragraph font was thoughtfully chosen to include extended characters and glyphs supporting Coast Salish languages, ensuring cultural accuracy and accessibility across all written materials.