Hi, I’m Pablo Muñoz,
I’m the Creative Director of Narrative Shift.
Before I started my consultancy, I spent over a decade working in government, grassroots organizing, and the nonprofit sector. I've been in the rooms where complex social issues get worked through, and I've seen firsthand how often the creative thinking needed to communicate that work gets undervalued, underfunded, or handed to agencies that don't understand it.
That gap is why Narrative Shift exists.
I work with organizations and projects that are doing the hard, necessary work of building a more just world, and I bring the design excellence that work deserves.
I work with a trusted network of collaborators — web developers, videographers, producers — so no matter the scope of your project, you have the right team behind it.
It all starts with a call.
Let's chat,