Mare Verso is the creative consultancy of Adriana Contreras Correal, specializing in visual notetaking and creative strategy. Rooted in her history and heritage, Mare Verso bridges ideas, cultures, and communities through art and design. The challenge was to develop a cohesive visual identity that not only reflected its unique practice but also articulated its values, vision, and narrative with clarity.

The brand system merges hand-drawn and modern elements, balancing warmth with professionalism. The identity includes a custom wordmark, a versatile color palette, and a flexible design system that adapts to different projects. Through thoughtful typography, visual elements, and a structured yet expressive style guide, I ensured that Mare Verso’s identity remains consistent while honoring Adriana’s personal and cultural influences.

mareverso.com